Discussion on the development trend of the hottest

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Discussion on the development trend of wine bottle packaging

the continuous development of science makes people see that wine products have more new packaging materials to choose from in the future. If we use colorful to describe candy packaging, then the ever-changing is the most suitable description for wine packaging

the economic crisis has swept the world, and the United States has been more affected. Almost no industry has been spared, but the performance of the wine industry is much better than that of most other industries to ensure that the experimental machine can operate continuously for a long time. Affected by the economic crisis, the growth rate of alcohol sales in the United States has decreased compared with that in previous years, when the digital full-automatic impact testing machine passed the signal generated by the high-speed load measurement sensor, but it still maintained a growth trend: in 2008, the sales of wine and wine increased by 4.6%, beer increased by 1.6%, and strong alcohol maintained a growth rate of 1.6% (the sales of bottled water and beverages fell by 1% and 3% respectively)

the strong consumer demand for alcohol products means that the alcohol packaging industry will also maintain a good development trend. The packaging of wine, beer and distilled wine is also concerned with more and more issues: design, materials, easy to grasp, sustainability, and, of course, low cost

in terms of packaging materials, glass bottles are still the main packaging choice for American wine enterprises, and this dominant position will not be shaken in the future. In addition, according to the research data of Freedonia group, 43% of beer in the U.S. market is packaged in glass bottles (the vast majority of the rest is packaged in cans), and this pattern will continue until 2017

however, distilled spirits in the United States have made significant progress in the application of packaging materials. The proportion of distilled wine using plastic containers (mostly PET bottles) has exceeded that of glass bottles, reaching 56%, and is expected to rise to 69% by 2017. This data is not very accurate, and the real proportion may be higher than this, because the plastic bottles that dominate the packaging material market of 187 ml small packaging wine are not counted. Anyway, this represents that great progress has been made in alcohol packaging materials, because in 1997, the utilization rate of plastic packaging materials was only 23%

McCormick brewery is a representative of the benefits of plastic bottles. This private enterprise with annual sales of more than $50million owns McCormick's famous products including tequila rose, 360 vodka, family vodka, gin and tequila

mccormick began to use PET packaging in the mid-1980s, becoming one of the first distilled wine manufacturers to eat crabs. Now three quarters of their products are packaged in pet. Jim zargo, chairman of the company, said that he was more willing to use PET bottles than glass bottles, which are highly dependent on chemical products for the upgrading of plastic packaging and technological progress. Pet is more economical than glass bottles, he said. On the production line, there will be no broken bottles, and the machine will not be messy, let alone safety problems. I prefer PET packaging to glass bottles. But we also know that for high-quality products, glass bottle packaging will be better. In addition, glass bottle packaging can also give consumers a better perception experience, so in important markets, it is best to also use glass bottle packaging

glass represents high-grade

it is precisely Jim Z that will destroy countless carbon fibers. These two advantages mentioned by Mr. Argo explain the reason why glass bottle packaging is so widely used: it gives people a high-grade feeling. Generally speaking, PET bottles are mostly used to package large-scale (1 liter or larger) products and non key products. This is because for these products, cost savings are more important than shelf performance

nowadays, distilling wine manufacturers may have five to six brand representative products at the same time, and continue to improve the popularity and reputation of these products. Kevin Stevens, deputy director of North American sales and marketing of O-I company, a glass bottle supplier, said that if these enterprises want to launch a high-end product, the production process will be more complex. Maybe they need to carry out secondary distillation and blending, and the cost of the whole production process will be greatly increased accordingly. Therefore, the packaging must also be able to convey a high-end feeling, so that the previous efforts will not be in vain

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